TXT4 News June 2006

Advertising and Response: Fixing the Link
Although the vast majority of advertising now carries some kind of response option, for many brands, the methods in place for effectively managing response are inadequate. Advertising and Response: Fixing the Link takes a detailed look at the choices available and shows how they can best be deployed to ensure a positive experience for the consumer and cost-effective, accurate response handling for brands.
Click here to get it.



			In this issue: Vauxhall makes waves with SMS Texting levels reach record high SMS call to action drives NI Government Internet awareness campaign Advertising accounts - Martin Sorrell Advertising and Response: Fixing the Link
			Vauxhall makes waves with SMS



			As part of its European launch of the new Astra TwinTop and Tigra, Vauxhall has again incorporated TXT4’s mobile technology to boost response to its advertising campaign. The high-profile TV commercial showing the new Astra surfing, features both TXT4More and TXT4Callback applications to allow consumers to request a brochure and test drive via a SMS call to action. Paul Fitzpatrick, Vauxhall’s Digital Marketing Manager, said: “Mobile response continues to be a highly effective tool for us to engage in dialogue with our consumers. The technology provides an efficient and cost effective method for consumers to obtain further information while enabling us to reduce lead management costs by handling common enquiries automatically. This capability for managing response round the clock also means we can advertise during peak times, instead of being confined to slots within our opening hours.” Click here to read more and to see advert.
			Industry update



			Texting levels reach record high BBC Mobile phone users in the UK sent a record 3.3 billion text messages in May, figures show. The Big Brother TV show, the FA Cup and Champions League finals all helped boost numbers, according to the Mobile Data Association (MDA). Read the story SMS call to action drives NI Government Internet awareness campaign www.dfpni.gov.uk Northern Ireland’s Department of Finance & Personnel is running a campaign to boost internet usage across the region, and has generated significant response rates through using SMS for the first time. Read the story Advertising accounts - Martin Sorrell Global Agenda Magazine New technology is driving media convergence and a demand for accountability in advertising, says Martin Sorrell. Read the story
			TXT4 news



			Advertising and Response: Fixing the Link Although the vast majority of advertising now carries some kind of response option, for many brands, the methods in place for effectively managing response are inadequate. Advertising and Response: Fixing the Link takes a detailed look at the choices available and shows how they can best be deployed to ensure a positive experience for the consumer and cost-effective, accurate response handling for brands. Click here to get it.


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