In this issue:
Army Jobs - Be the best: text!
Brands set to focus on mobile this year
Positive signs for ad industry in Bellwether
Blair finally masters SMS
Global mobile subscriptions hit three billion
TXT4 in the Press
TXT4 Resources: Advertising and Response: Fixing the Link

The Army’s latest advertising campaign sets out to raise awareness of the diversity of careers within the armed forces. However, despite attracting large volumes of interest from applicants, on average just over eight percent fit the bill, making selection a rigorous task. In addition, with key targets in the notoriously difficult-to-reach 16 to 25 age group, the choice of advertising response channel is crucial for capturing their interest.

Major Stuart Glenn, desk officer for response and fulfilment explained: “It's a long journey. You might get a hundred people expressing an interest, of which twenty then come in, of which ten end up applying and of those only one or two make it. That means we not only have to ensure we’re talking to as many people as we can, but be clever about how we do it: who we reach and who we invite in to listen to their needs.”

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"Exceptionally good"
Army Recruitment

Brands set to focus on mobile this year
Revolution
More than half of brands could have a mobile internet presence within the next six months, according to poll results from Revolution's latest webinar, the future of mobile marketing and advertising.
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Positive signs for ad industry in Bellwether
BRAND REPUBLIC
LONDON - The latest Bellwether report has recorded the strongest upward revision of marketing budgets since 2004 on the back of growing business confidence.
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Blair finally masters SMS
ANANOVA
Tony Blair says he has finally learnt how to send a text message on his phone.
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Global mobile subscriptions hit three billion
The Register
Worldwide mobile phone subscriptions have hit three billion, according to a new report by Informa Telecoms and Media.
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TXT4 Continues Market Momentum with Account Manager Appointment
iTWIRE
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TXT4 Appoints Operations Director
iTWIRE
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Enjoy England launches mobile website
Marketing Week
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Enjoy England adds 7,000 attractions to mobile site
NMA
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Letters - Mobile marketing not hit by participation TV furore
NMA
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Scottish Executive uses mobile site to reach young voters
NMA
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Sky launches mobile sites to check broadband
NMA
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TXT4 launches collaboration with STV for mobile division
BRAND REPUBLIC
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Bravissimo reports success for mobile marketing push
BRAND REPUBLIC
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Advertising and Response: Fixing the Link
Although the vast majority of advertising now carries some kind of response option, for many brands, the methods in place for effectively managing response are inadequate. Advertising and Response: Fixing the Link takes a detailed look at the choices available and shows how they can best be deployed to ensure a positive experience for the consumer and cost-effective, accurate response handling for brands.
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