Enjoy England adds 7,000 attractions to mobile
site
Some 7,000 attractions have been included as a part of the Enjoy England mobile site, designed for tourists in need of local information.
The UK attractions have been mapped into the site's database which serves visitors local information once they enter their location via town name or postcode.
Enjoy England features the nearest Tourist Information Centres, a top five local attractions as well as competitions and downloads.
The site is produced by TXT4 and is an attempt to drive tourism by providing additional information for consumers when they are away from their PCs.
The site can be accessed by typing the URL or sending keyword 'Enjoy' to 64118.
Author: Alex Farber | Source: nma.co.uk | Article Type: News | Channel: Internet | Published: 15.06.07
Letters - Mobile marketing not hit by participation TV furore
Tim Carrigan, CEO, Txt4
In response to the fears surrounding recent broadcasters' misuse of premium rate SMS and its effect on take-up of mobile activity by brands (NMA 22.03.07), a decline is unlikely to be seen by those who understand and implement best practice.
Mobile has established itself as a serious and powerful marketing tool and brands recognise its value too much to abandon it following this relatively unrelated issue in participation TV. Measures will be taken to reassure brands and consumers that mobile is a safe, convenient and cost-effective channel.
Consumers recognise the difference between premium and standard rate SMS services. When employed by trusted brands as a tool for handling advertising response, the association also imparts consumer confidence. To reinforce this, all advertising carrying the text call to action should be accompanied by a 'standard rates apply' message.
Brands using premium rate SMS can also help to alleviate scepticism by making it clear to consumers they're not signing up to a membership club that may result in spam.
With over 230 live campaigns, Txt4 has seen no drop-off in response rates, handling more than 750,000 SMS responses last month alone. If consumers aren't changing their habits, why should brands?
Source: NMA Magazine| Article Type: Comment | Published: 12.04.07
Scottish Executive uses mobile site to reach young voters
The Scottish Executive has partnered with the Electoral Commission to produce a mobile site in an attempt to lure younger voters to the ballot box.
Votescotland.mobi, which went live last week, focuses on the 3 May Scottish elections and provides information on when, where and how to vote.
Moira Scobbie, senior marketing manager for the Scottish Executive, said, "Having used SMS successfully across numerous campaigns, we see the mobile internet as an ideal channel that allows us to target as wide a demographic as possible, particularly younger voters."
Mobile technology company Txt4, which provides the service, said the government has successfully used SMS to communicate with the public.
It sees building both a WAP and .mobi site as a natural extension for the Scottish government, which will promote the portals across its radio, outdoor and field marketing.
votescotland.mobi
Author: Alex Farber | Source: NMA Magazine| Article Type: News | Channel: Mobile | Published: 05.04.07
Sky launches mobile sites to check broadband
Sky has launched both WAP and .mobi sites to allow potential customers to check if they can receive broadband services in their local area before signing up. The triple-play operator will promote the service at point-of-sale and also make it available to consumers via a free-to-text shortcode. Technology company Txt4 provided the service.
Author: Alex Farber| Source: NMA Magazine| Article Type: News | Channel: Mobile | Published: 15.03.07
TMP Worldwide to partner with TXT4 in mobile deal
Recruitment communications agency TMP Worldwide has announced a partnership
with mobile technology company TXT4 to launch a mobile division.
Through the deal TMP users will be able respond to job adverts through
a text response mechanism. It's hoped that text response will be used
by potential candidates to request more information, application forms
and call backs.
TMP's London MD, Phil Owers said: "We pride ourselves on continually
adopting innovative tools that. will add maximum value for our clients
and we believe mobile can greatly benefit the recruitment process."
Author: Luan Goldie | Source: nma.co.uk | Article Type: News | Channel:
Mobile | Published: 08.01.07
Universities try out mobile for reaching prospective students
UK universities are starting to adopt mobile as a channel for communicating
with potential students.
Both the University of Lincoln and Napier University in Edinburgh tested
mobile marketing as part of their 2006/ 07 in-take campaigns for prospective
students to receive a course prospectus. Meanwhile, Middlesex University
will launch a WAP site next month."
In the past we've directed people to the website, but we wanted to try
mobile to reach our market better," said Cathy Twigg, marketing manager
for the University of Lincoln.
While prospective students have been generally responsive to using SMS,
Napier found reaction varied depending on the time of year.
"Overall it has worked brilliantly, except during clearing," explained marketing and brand manager Jill Sutherland. "We had a very low response to our text for a callback drive during clearing. We think it's because people are panicking by then and feel they need an immediate response."
Middlesex University, which has been running SMS response as part of its campaigns for several semesters, announced plans to launch a WAP site next month. Targeting those interested in courses starting in January, it will feature course lists and the option to send and receive responses.
"Mobile internet is starting to take off, especially as more people have web-enabled phones, so why not have a mobile site," said Frank Jeffs, head of advertising and new media at Middlesex. "It's convenient and offers users full-time interaction with us."
Tim Paterson, sales manager at TXT4, which provided the technology for all three university campaigns, said, "Mobile has been adopted successfully by so many leading brands as a way to maximise advertising effectiveness. Universities see the benefit of providing prospective students with a quick and easy means to respond and request information 24/7."
Author: By Luan Goldie | Source: NMA magazine | Article Type: News |
Channel: Wireless | Published: 30.11.06
Lincolnshire
Tourism launches mobile campaign
Lincolnshire Tourism has launched its first mobile campaign to stimulate
visitor numbers to the area.
The campaign, which is being handled by mobile advertising response company
TXT4, is part of a three-year plan to deliver information and incentives
to visitors while on the move.
Visitors are able to request further information, receive discounts, special
offers and even locate their nearest pub or tearoom by sending a text
message.
The campaign, supported by funding from East Midlands Tourism, capitalises
on recent movies filmed in the area, including 'The Da Vinci Code' and
'Pride & Prejudice'.
A range of discount vouchers such as 2 for 1 admission to tourist areas,
are accessible by texting 'MOVIE' to 84118, and visitors can choose to
receive details of their nearest restaurant, or café by texting
'Goodtaste' to 84118.
Author: Richard Simpson | Source: nma.co.uk | Article Type: News | Channel:
Wireless | Published: 19.09.06
