Although the vast majority of advertising now carries some kind of response option, for many brands, the methods in place for effectively managing response are inadequate. Advertising and Response: Fixing the Link takes a detailed look at the choices available to brands and shows how they can best be deployed to ensure a positive experience for the consumer and cost-effective, accurate response handling for brands.

Maximising Accessibility with Mobile

The mobile phone has become the most prevalent and versatile communication tool ever, and consumers expect to be able to use it to access information from anywhere, at any time. Maximising Brand Accessibility with Mobile examines what this means for brands, and how they can capitalise on this trend rather than miss out on the opportunity it affords.